Yber Digital Blog

Why Should Dark Social be Important for Marketers 0

Why Should Dark Social be Important for Marketers

Dark social. It’s not as sinister as it sounds. But it is something social media marketers cannot ignore any longer. Dark social refers to the social interactions that can’t be picked up by the web analytics platforms. This happens when the social...

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Improve Sales With Account Based Marketing

Competition in the digital space is very, very hot. It is apparent that targeted marketing strategies work better than generic attempts. Whether you are a B2B organisation or a B2C brand, focussed and highly customised marketing tactics will give you better returns...

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How To Use Instagram To Increase Your Sales?

When in 2010, Kevin Systrom and Mike Kreiger started their online photo-sharing app, little did they predict that within seven years it will become a major platform for retailers to not just connect with their consumers but also sell to them? Market...

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Doing Digital Marketing in 2018? Keep These Points in Mind

Digital first is the mantra that is rippling through the world of marketing, and for brands globally the digital medium has taken precedence over more traditional modes of brand marketing. Today, for most ‘digital first’ is their approach and top dollars are...

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3 Technologies That Make Customer Experience Meaningful

With customer acquisition and retention becoming a challenge increasingly in this digital economy, businesses need to use the latest clutch of technologies that improve their business intelligence for better responsiveness to customer expectations. The new technologies that will drive the customer experience...

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7 Technologies that will impact your digital business

There’s a wave of tech revolution that is looming large right now. It is ready to sweep the businesses completely, and if you are not ready to ride the wave, your business is most likely to sink. In a recent symposium, Gartner...

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5 ways to create your content marketing strategy

Content marketing has never been more important. Marketing a concept is a tricky business, especially if you are doing that online where it is low on the human touch. This is where using the right content to push an idea or a...